NYU Langone

Most hospitals either talk about cutting-edge technologies or about how much they care. The Made for New York campaign spoke directly to New Yorkers in a whole new way. By making NYU Langone “New York’s hospital,” sort of like the Yankees are “New York’s baseball team,” the city has developed a relationship with the brand. Within a year of the campaign’s launch, brand awareness went up 27%, while hospital revenue increased by 21%.