content &execution

is

A collective of strategists, creatives, designers, producers, technologists and
experience makers

Tony Bennett - Creative Director/Art Director
Martin Canellakis - Creative Director / Copywriter
Allison Costello - Digital Specialist
Bill Latka - Producer / Technology Director
Mario Cassem - Copywriter

we are

Equal parts advertising agency and production company,
Content & Execution is a creative consultancy that unearths bold, unconventional ideas, then finds exciting ways to convert those ideas into action.

Content & Execution takes marketing challenges from strategy through creative

inventors & makers

development all the way to production. Our eclectic collective of experts nurture ideas into an inspired reality.

ever moving

Our unique blend of cultural intelligence, strategic insight and unrelenting enthusiasm is always focused on our client’s success.

forward

We help new brand become players, challenger brands become leaders and leaders stay far far ahead of their competition.

ACHIEVING

Our makers transcend marketing channels. Whether crafting an exciting user experience, creating social marketing products that engage and encourage, or birthing a video/linear/streaming campaign that reveals a brand’s soul,

MEASURABLE RESULTS

We are always pushing for elegant solutions that translate into surprising return on investment.

we are

Equal parts content creator and production company, Content & Execution is a creative consultancy that unearths bold, unconventional ideas, then finds exciting ways to convert those ideas into action.

inventors & makers

Content & Execution takes marketing challenges from strategy through creative development all the way to production. Our eclectic collective of experts nurture ideas into an inspired reality.

ever moving forward

Our unique blend of cultural intelligence, strategic insight and unrelenting enthusiasm is always focused on our client’s success.
We help new brand become players, challenger brands become leaders and leaders stay far far ahead of their competition.

ACHIEVING measurable results

Our makers transcend marketing channels. Whether crafting an exciting user experience, creating social marketing products that engage and encourage, or birthing a video/linear/streaming campaign that reveals a brand’s soul, we are always pushing for elegant solutions that translate into surprising return on investment.

Managing Principals

Tony Bennett - Creative Director/Art Director

tony bennett

As a Global Creative Director at TBWA-Chiat Day and Executive Creative Director at Wunderman Thompson, there are few communications problems that Tony hasn’t experienced first hand. He’s produced award winning work in dozens of categories from Healthcare to Automotive, worked with a Who’s Who of celebrity talent from Giselle Bundchen to Sylvester Stallone, and built brands whose strength and focus can be traced back to his deft skill as a hands on Art Director. Tony’s relentless optimism and strategic approach to each and every project regardless of size brings a level of polish and excitement to everything he touches.

Martin Canellakis - Creative Director / Copywriter

Martin Canellakis

Martin's diverse work background enables him to come at projects from a unique perspective. As a creative director/copywriter in the agency world, he’s encouraged creative teams to produce strategic, disruptive work. As a commercial director for A-list production houses, he’s helmed commercials, long form and branded content for some of the most recognized brands in the world. His all-to-rare combination of strategic skill, production experience, brow sweat and focus has made him uniquely qualified to synthesize complex information into compelling and effective work.

Bill Latka - Producer / Technology Director

Bill Latka

Bill came to his technological expertise through creative channels. Working as an Independent Producer/Director in the commercial and movie industry, he’s taken thousands of ideas from words on a page to four-color fruition. With production becoming more and more digitally dependent, Bill has stepped into the technological forefront, turning computer code into creative expression. He’s since, become all things web to clients at Content & Execution, constructing digital experiences that both compel and inspire.

Clients we've worked for

Accenture
Ad Council
AT&T
Bank of America
Beringer
Bloomberg TV
BNY Mellon
Cadence Academy
Capital One Shopping
Citibank
Ferrari
HBSC
Heartland Dental
Hershey
Lincoln
Mayo Clinic
National Park Service
New York School of Rock
NYU Langone
NYU Tech
Prudential
Skittles
Target
The Wall Street Journal
Togo’s
United States Tennis Association
Zoetis

We've created advertising in these sectors

Automotive
B2B
Banking
Consumer Products
Education
Government
Healthcare
Hospital
Insurance
Nonprofit
Pharmaceutical
Retail
Sports
Technology
Wealth Management